Fortney Design

What is home staging?

Home Staging is a technique used to quickly optimize the value of your property in the eyes of a buyer.

Staging professionals objectively evaluate your property and give you room by room suggestions for de-cluttering, home repairs, furniture arrangement, lighting, color, and art/ accessory arrangement. The goal is to appeal to a majority of home buyers and facilitate the sale of your home quickly and at the best price.

Decorating is not staging.

Unlike Interior Design home staging focuses on a quick, economical fix for the purpose of re-sale. Decorating is personalizing a property and staging is de-personalizing a property to sell.

TAX RELIEF PROGRAM:

Tax –reliefs are available for private customers, when using service work done at home-“kotitalousuähennys”. The tax deduction amount is 60% of the value of the work, up to 1,150 euro per year, per person.

Why stage your home?

A potential buyer generally makes up their mind ten seconds after they step in the front door.

To achieve the greatest possible outcome a home should always be presented at its best the first time around; you might not get a second chance.

It's a smart upfront investment. Typically, an investment in expert Staging costs far less than the amount of the initial price reduction on an unsold home, which can be 5,000 euro or more.
Staged homes sell faster. Real estate agents will be more likely to show your property to potential buyers because they know it is primed for viewing. The more showings your property gets, the more quickly it will sell—and homes that sell faster usually sell closer to the asking price.
Staged homes “show” better than the competition. Staging will give your property an updated appearance. As home Staging becomes more popular due to great results and increased exposure on TV programs and magazines, some of the other properties sellers will also be looking at staging their homes. It's a good idea to make sure your home can compete.
A property gets the most activity within the first few weeks of listing. Staging the home before you list it ensures that the home looks its best during this critical time.
Buyers spend an average of 6 to 9 minutes viewing a property. It's important that they remember your homes best features.
Staged homes look better in photos, print advertising and on the Internet. 77% of all transactions result from buyers viewing property online.

Statistics from Independent Publications

The New York Times

"...a recent study of West Coast homes found that 17 out of 25 staged homes sold within seven days and the rest within 30 days. All were at or above asking price..."

The International Herald Tribune

"LONDON: Whether it is a quick cleaning, a fresh coat of paint or renting a whole houseful of stylish furnishings, "home staging," the American practice of quickly sprucing up a property before putting it on the market, has begun to catch on in Europe. In Britain and Ireland, whole industries have sprung up to help owners speed the sale of their homes or get higher prices. "

Our Services:

Home Consultation

Fortney Design will visit the property to determine the key problems that may hinder the sale of the property.We then provide a detailed list of "staging" stategies for the homeowner to sell the home faster.

Consultation Plus

We work hands on with the homeowner during the appointment to make the necessary changes in the rooms; picture hanging, furniture placement, accessory arrangement, etc. We provide a list of any additional items that might need to be aquired (such as new pillows, paint for the walls, etc.)

Full Service Bid

There is no charge for a complete Home Staging bid.The price depends on the size of the home and the amount of work required. We can do as little or as much as the home owner wants.